If you have something to advertise, chances are you have considered flyer printing. A well thought out, concisely presently and quality printed flyer can be a very effective and economical marketing tool.
Offering your services as a handyman or dog-walker, organising protest rallies, advertising the opening of a café or art gallery, having a sale, attracting new members for a support group for victims of alien abduction, or announcing a garage sale because your kids have all moved out and you want to sell their stuff. These are just some of the reasons to turn to flyer printing.
What is a flyer exactly?
Flyers – also known as leaflets – are on the small side, usually A5, A6, or DL. The perfect size to put in someone’s hand, or letterbox. They are usually printed on a semi-gloss or otherwise coated lightweight paper. Unlike brochures, which are bigger, contain much more info, and are usually designed to be kept as a reference, flyers are short, sweet, and simple.
Flyer printing do’s and don’ts.
First make sure your design is up to scratch. Your flyer needs to be both eye-catching AND legible.
Don’t: If you’re using straight up Times New Roman on a white background with a bit of cheesy clip art, that won’t attract much interest. Boring as guano, if you’ll excuse the phrase. On the other hand, if you’re using a million clashing patterns, with the zaniest fonts you can find crammed in with a bunch of distracting pictures… even if you’re advertising a clown academy, your audience won’t know where to look, and your message is likely to get lost.
Do: You need to grab attention quickly, and get right to the point. Make it clear straightaway what you would like your target to do when they see the flyer. E.g. call a number, visit your store, or check your website. This is what is referred to as a “call to action” and is basically the whole point of the flyer. Especially if you have handed it to someone out and about, they don’t have time to read your life story. Save that for the brochure!
With a simple yet effective design, not only will your flyer be more successful, it also makes you and your business look more professional. The quality of your marketing is a direct reflection of your business, after all. Of course, not everyone is a graphic designer! If you’re at a loss, or just need a little help, our in house designer can create a flyer that ticks all the boxes.
Putting your flyer to work!
Now you need to think about how you’ll get your flyer into the hands of your target market. The most effective method for you will probably depend on what you’re advertising, and to who, so there are a few options.
There is no more effective way to get your flyer into people’s hands, than literally putting it in their hands. Fun fact: this method is also known as flyering. According to the dictionary a flyer is also known as a handbill, which is…something you give out by hand! (Although it also tried to tell me the spelling “flier” is legit, which I still don’t buy).
A letterbox drop is also an efficient method, especially if you’re a local business targeting a specific area. This can easily be done through the post, or by utilising a distribution company (we can recommend a great one!)
If you’re trying to promote to more of a niche market, including your flyer as an insert in a relevant magazine can also be very effective. This is also one of the best times to use the “incentive” call to action – that is, including a discount or offer based on the flyer itself such as, “bring in this flyer for 20% off” or using a unique discount code. This is also a great way to track how effective your flyer campaign is!
Unless your flyer is a thing of beauty, it probably will not be long for this Earth (well, hopefully it will at least get recycled). So it’s important to consider the following:
- Identify your target market and cater to them
- Make your message clear in the design, and easy to read
- Include a call to action
This will help to ensure your beautifully printed flyers don’t go to waste.
Have something to advertise? Contact us today for a quote and expert advice.