Requesting a quote for printing is usually pretty simple…if you’re after something simple. (more…)

perfect binding book stack

What is perfect binding?

Perfect binding is a method of binding books with a soft card cover, using a strong, flexible PUR adhesive to glue the pages into a square spine.

perfect binding book spine

A nice square spine!

When saddle-stitching a book, once you get up to 40pp (20 leaves) it may start to get a bit too thick for the stapling method. Perfect binding is a great alternative, and can elevate your publication to look more professional without being super expensive.

Perfect binding vs saddle stitching

We know that for saddle-stitching, the number of pages has to be a multiple of four. However, if you are using the perfect binding method, it only needs to be a multiple of 2 (as in, the front and back of one sheet of paper).

There is one requirement for number of pages – the spine needs to be at least thick enough to glue into a square spine, about 2mm or thicker is ideal. This can be worked around by using a thicker paper stock for your text pages.

When to use perfect binding

You will often see this binding method used for magazines, annual reports, novels, corporate brochures, family history books, property information memorandums, and coffee table books.

Remember, the pages are glued into the spine, so the book won’t sit open flat. While it looks great, it is not the most convenient binding method for say, a cookbook.

perfect binding book open

This book only opens flat in the centre.

Setting up the artwork 

When setting up your cover artwork for the perfect binding method, don’t forget the spine! You will know the size of the spine when you know how many pages there are, and what stock you will be using. We will always provide a mock-up for a booklet, to ensure any last minute changes like this can be made. Remember that, as part of the cover, your spine can be part of the whole outside spread.

A tip: leave the spine area on the inside of the cover blank – this is known as the “glue trap”. Keeping this area free of ink ensures a solid bond. If you do include any print here, nobody will be able to see it anyway. You know, because of the glue.

How long does it take?

The actual binding part of your print job requires three stages – the machine needs to heat up the glue, then the actual process of binding itself, and then the drying time! As a rule the glue should dry at least overnight before you even think about opening your perfect bound book. If you have a deadline for your project, we recommend you contact us for a timeline based on your specifications!

MJ Printing are experts at perfect binding. We even do perfect binding for other printers.

There is nothing quite like the feeling of holding your own finished book in your hands! If you have a book project that you are working on, we would be happy to help. It is our favourite kind of project to work on. Drop us a line at sales@mjprinting.com.au or call (03) 9544 9055.

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large stapled booklet brochure printing

Brochure printing is one of the most useful and versatile forms of print marketing. Flyers are useful for mass marketing, but a brochure is often specifically aimed at someone who is already interested.

You’ve got them on the hook, now it’s time to reel them in!

Uses for brochure printing

Some of the myriad uses for brochures can include:

  • Details on destinations and attractions, or tourist maps, at a travel agent
  • Information on medications or conditions in a doctor or dentist surgery
  • Real estate brochures for new projects and estates
  • Lookbooks for artists or designers
  • Product information for anything from vacuum cleaners to power tools to office supplies
  • Corporate brochures detailing information about company history, mission statements and case studies as well as products or services.

If you have a product or service to advertise, or if you just hate your neighbour and want to warn others, a brochure is a great way to provide more detailed information. 

brochure printing diecut

Brochure printing formats

So what constitutes a brochure exactly?

As opposed to flyers, which are on the small side, a brochure is usually between A4 and A3, and then folded down to a more convenient size. An A4 brochure folded into thirds is often called a DL 6-page, a tri-fold brochure, or simply A4 to DL. Use any one of these names and we’ll know what you mean!

Brochures are also commonly made up of multiple pages in a booklet format, folded and stapled at the spine. If you have a lot of information about your products, such as for a catalogue, a booklet format will help you include all the information you need without having to cram it into a small space.

Stock and finishing

The larger size of a brochure means you can provide much more information than a flyer, and they are usually something that your client will keep around to refer to in future.

So it is also important to consider the type of paper that you use for your brochure printing. It should be durable, so something over 200gsm is best. You may also want to consider using a laminate to further increase the durability, as it will be – hopefully – be handled often.

If you’re using a lot of bright colours, such as in photography, a coated stock will really bring out the vibrancy in your images. After a more flat, dull look? That’s very trendy these days. If you want to be trendy, uncoated paper could be the choice for you.

Finishing touches

While simple gloss with a great design can certainly suffice, you can also fully deck out your brochure with embellishments to make it really stand out. I’m talking foiling, embossing, die-cutting, spot gloss, chrome rims…

Ok, maybe not chrome rims, but the more #luxe your brochure looks, the longer it will stay in your client’s hands!

At MJ Printing, we can print and embellish your flyer or brochure, offer expert advice, and even fit some mad rims (maybe not). Just get in touch by email or call us at 9544 9055.