Brochure printing is one of the most useful and versatile forms of print marketing. Flyers are useful for mass marketing, but a brochure is often specifically aimed at someone who is already interested.
You’ve got them on the hook, now it’s time to reel them in!
USES FOR BROCHURE PRINTING
Some of the myriad uses for brochures can include:
- Details on destinations and attractions, or tourist maps, at a travel agent
- Information on medications or conditions in a doctor or dentist surgery
- Real estate brochures for new projects and estates
- Lookbooks for artists or designers
- Product information for anything from vacuum cleaners to power tools to office supplies
- Corporate brochures detailing information about company history, mission statements and case studies as well as products or services.
If you have a product or service to advertise, a brochure is a great way to provide more detailed information.
BROCHURE PRINTING FORMATS
So what constitutes a brochure exactly?
As opposed to flyers, which are on the small side, a brochure is usually between A4 and A3, and then folded down to a more convenient size. An A4 brochure folded into thirds is often called a DL 6-page, a tri-fold brochure, or simply A4 to DL. Use any one of these names and we’ll know what you mean!
Brochures are also commonly made up of multiple pages in a booklet format, folded and stapled at the spine. If you have a lot of information about your products, such as for a catalogue, a booklet format will help you include all the information you need, without having to cram it into a small space.
STOCK AND FINISHING
The larger size of a brochure means you can provide much more information than a flyer, and they are usually something that your client will keep around to refer to in future.
So it is also important to consider the type of paper that you use for your brochure printing. It should be durable, so something over 200gsm is best. You may also want to consider using a laminate to further increase the durability, as it will be – hopefully – be handled often.
If you’re using a lot of bright colours, such as in photography, a coated stock will really bring out the vibrancy in your images. After a more flat, dull look? That’s very trendy these days. If you want to be trendy, uncoated paper could be the choice for you. Read more about choosing paper here.
FINISHING TOUCHES
While simple gloss with a great design can certainly suffice, you can also fully deck out your brochure with embellishments to make it really stand out. I’m talking foiling, embossing, die-cutting, spot gloss, chrome rims…
Ok, maybe not chrome rims, but the more #luxe your brochure looks, the longer it will stay in your client’s hands!
At MJ Printing, we can print and embellish your flyer or brochure, and offer expert advice. Get in touch to find out more!